Resume - Michael Morales & Associates

Michael Morales

Principal Systems Architect | Digital Strategy Expert

Results-driven Principal Systems Architect and WordPress Expert with over 20 years of experience in software development, web and mobile application design, and systems engineering.

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Summary

Results-driven Principal Systems Architect and WordPress Expert with over 20 years of experience in software development, web and mobile application design, and systems engineering. Proficient in diverse programming languages and frameworks, including HTML, CSS, JavaScript, PHP, and Python, with a strong focus on creating scalable and efficient solutions. Skilled in managing the Software Development Life Cycle (SDLC) and utilizing Agile methodologies to lead cross-functional teams and drive innovative projects. Experienced with project management tools like JIRA and Trello, driving best practices in compliance, system monitoring, and incident response to ensure high-quality deliverables and robust infrastructure. Passionate about leveraging technology to enhance user experiences and deliver strategic business outcomes, I seek a challenging role where I can utilize my skill set to benefit the company and contribute to innovative solutions.

Contact Info

New Mexico

[email protected]

(602) 845-9348

Technical Proficiencies

Languages & Frameworks

  • HTML, CSS, JavaScript, PHP, Node.js
  • Laravel, Angular, Vue, Nest, Astro, Nuxt, React
  • React Native
  • .NET, C, C++, Python, REST API
  • TensorFlow, PyTorch

CMS & E-commerce

  • WordPress, Drupal, Umbraco, Joomla
  • BigCommerce

Databases

  • MongoDB, MSSQL, MySQL, MariaDB

AI & Machine Learning

  • Machine learning algorithms, natural language processing (NLP)
  • AI model evaluation techniques
  • Hugging Face, OpenAI API

Methodologies & Tools

  • Agile, Scrum, Kanban
  • Jira, Trello, ClickUp, Asana
  • Git, GitHub, Bitbucket

DevOps & Infrastructure

  • Linux, system administration, infrastructure development
  • Jenkins, Docker, Podman
  • AWS, Azure, Google Cloud
  • Ansible, Terraform
  • VMware, VirtualBox, Hyper-V
  • Apache, Nginx

Compliance & Monitoring

  • Section 508, WCAG 2.0
  • Nagios, Splunk, ELK Stack, Prometheus, Grafana

Operating Systems & Mobile

  • Ubuntu, CentOS, Fedora, RedHat, macOS, Windows
  • iOS, Android

Professional Experience

Scale AI

Prompt Engineer | October 2024 - Present

  • Collaborating with cross-functional teams to provide human feedback for training and improving large language models (LLMs), enhancing their accuracy and effectiveness in real-world applications.
  • Conducting thorough evaluations of AI-generated code, identifying areas for improvement, and offering actionable insights to refine model outputs and training data.
  • Utilizing data annotation techniques to prepare datasets that support the development of robust AI models, ensuring high-quality training resources.
  • Engaging in ongoing research to understand the latest advancements in AI and machine learning, and integrating best practices into evaluation processes to drive continuous improvement.
  • Participating in regular training sessions and workshops to enhance expertise in AI technologies and methodologies, contributing to a culture of learning and innovation within the team.
  • Analyzing model performance metrics and providing feedback to improve user experience, reliability, and overall system functionality.

Horizon Marketing Group

Principal Systems Architect | January 2023 - February 2024

  • Spearheaded the management and development of multiple high-impact WordPress sites for diverse clients, utilizing a comprehensive range of programming languages to enhance functionality and user engagement.
  • Ensured compliance with WCAG 2.0 AA accessibility standards during the development and maintenance of WordPress websites, promoting inclusivity and enhancing user experience.
  • Led a high-performing team of developers in the design and implementation of optimized WordPress solutions, achieving an 80% increase in client ROI through innovative custom plugin development for lead capture and e-commerce functionality.
  • Oversaw all phases of the Software Development Life Cycle (SDLC), including meticulous project planning, resource allocation, code reviews, and deployment, ensuring timely delivery and high-quality outcomes.
  • Developed and maintained the School Dismissal Manager mobile application for Android and iOS platforms, employing .NET, JavaScript, and HTML5 to create a robust and scalable user experience.
  • Collaborated closely with clients on UI/UX design, resulting in visually appealing and intuitive WordPress websites that significantly improved user engagement and conversion rates.
  • Integrated WordPress with Salesforce to optimize data flow and enhance business processes, resulting in streamlined operations for clients.
  • Managed and maintained Linux servers for both client-facing and corporate environments, ensuring high availability, security, and performance.
  • Provided strategic technical expertise to support internal solutions and guide corporate growth initiatives.

Toptal

Senior WordPress Developer | September 2015 - October 2024

  • Engineered custom plugins and themes using PHP (Laravel), JavaScript (React), CSS (Bootstrap), and HTML, delivering tailored solutions that met specific client needs and expectations.
  • Designed, developed, and launched secure, scalable WordPress websites from inception to completion, ensuring optimal performance, user experience, and adherence to best practices while effectively supporting conversion rate optimization (CRO) and improved customer engagement.
  • Provided technology consulting services focused on optimizing clients' technology stacks and recommending scalable frameworks like Laravel for custom functionality, improving operational efficiency and maximizing return on technology investments (ROTI).
  • Developed dynamic single-page web applications using AngularJS and Node.js, boosting user engagement and interactivity and supporting high traffic and demand without compromising performance.
  • Collaborated on data-driven web applications utilizing Python scripts to efficiently load data into AWS Cloud Cassandra databases, optimizing data management, accessibility, and storage costs while ensuring security and compliance in data handling.
  • Developed robust, conversion-focused e-commerce solutions using BigCommerce with a headless framework approach, enabling companies to combine BigCommerce's backend flexibility with a highly customizable frontend.
  • Leveraged Catalyst and other API-driven tools for better multi-channel consistency, resulting in reduced time-to-market and a measurable increase in revenue per visitor.
  • Enhanced online presence through social media marketing strategies and search engine optimization (SEO) techniques, generating a stronger brand presence and measurable ROI in digital marketing investments for clients across platforms.
  • Authored optimized, interactive page-level code with JavaScript using the AngularJS framework, supplemented by jQuery and additional libraries, increasing usability, scalability, and overall site performance.
  • Leveraged BigCommerce's headless architecture to create customized, high-performance e-commerce solutions, resulting in a 37% increase in ROI. This approach facilitated seamless integrations with third-party applications and personalized user experiences, optimizing the customer journey from Browse to checkout, ultimately driving higher conversion rates and customer retention.

Google

Full Stack Developer | April 2014 - August 2015

  • Developed and optimized internal tools using the MERN Stack (MongoDB, Express.js, React.js, Node.js), demonstrating a robust proficiency in full-stack development and aligning with team objectives.
  • Built high-performance applications with a strong emphasis on scalability and efficiency, significantly improving operational workflows and reducing processing times by up to 30%.
  • Designed and implemented secure, scalable databases using MongoDB and MySQL, enhancing data retrieval speed and ensuring data integrity for mission-critical applications.
  • Mentored junior developers on software best practices, code quality, and technical guidance, fostering a collaborative environment and enhancing team productivity.
  • Collaborated cross-functionally with product managers and UX/UI designers to create user-centered applications that improved user satisfaction scores by 25%.
  • Conducted code reviews and performance testing to ensure high-quality deliverables, resulting in a 15% reduction in bug reports post-launch.
  • Contributed to the migration of legacy systems to modern technologies, streamlining development processes and reducing maintenance costs by 20%.

AT&T

Senior Technical Manager | May 2000 - March 2014

  • Led a high-performing team of developers in the design and implementation of a robust call center intranet, improving operational efficiency and reducing response times by 35%.
  • Spearheaded the establishment of the AT&T Wireless Division, overseeing a team of developers in the creation of innovative solutions using Perl, UNIX System V, HTML, Bash, and PHP, which contributed to a 40% increase in service delivery speed.
  • Served as a key liaison between project managers and development teams, facilitating effective communication and ensuring alignment on project goals and timelines.
  • Developed a comprehensive e-commerce solution using Python (Django) and React, enhancing customer engagement and driving online sales growth by 50%.
  • Created and maintained Perl modules for internal use, streamlining processes and improving code reusability across the organization.
  • Implemented best practices for software development, including code reviews and performance testing, which resulted in a 20% decrease in production incidents.
  • Conducted training sessions and workshops for team members on emerging technologies and development methodologies, fostering a culture of continuous learning and improvement.
  • Collaborated with cross-functional teams to integrate new technologies, leading to the successful launch of several high-impact projects that enhanced customer satisfaction.

Certifications

  • CompTIA A+
  • CompTIA Security+
  • CompTIA Network+
  • CompTIA Linux+
  • Microsoft Specialist
  • Microsoft Certified Solutions Expert (MCSE)
  • Microsoft Certified Solutions Developer (MCSD)
  • Microsoft Certified Professional (MCP)
  • Linux Foundation Certified System Administrator (LFCS)
  • Red Hat Certified Engineer (RHCE)
  • Ubuntu Certified Professional (UCP)
  • Cisco Certified Network Associate (CCNA)
  • Zend Certified PHP Engineer
  • Salesforce Developer
  • Python Certification
  • IBM Data Analyst

Education

Boston University

PhD in Computer Engineering

DeVry University

Master of Computer Engineering and Information Services

New York University - Tandon School of Engineering

Bachelor of Science in Systems Engineering