About
About me
I am a dedicated Principal Systems Architect and Digital Strategy Expert based in New Mexico, with over 20 years of experience in website and product design.
Award-Winning Web Design and Development Strategist
With years of experience in graphic and web design, I have honed the ability to understand client requirements and align them with the latest industry trends. Having collaborated with businesses across diverse niches, I am well-equipped to deliver tailored solutions that meet your unique needs.
Over the years, I’ve gained extensive experience across various design disciplines, including front-end development, landing pages, email design, app UI/UX, and product design for mobile platforms. With a portfolio of successful live projects, I bring actionable insights and innovative ideas to the table. My collaborative approach ensures you’re never limited to a single option; instead, we explore multiple solutions to find the best fit for your goals.
My Skills
I firmly believe that learning is a continuous journey, and I am committed to staying ahead by exploring new technologies and programming languages. This ongoing learning process enables me to enhance my design and development skills, ultimately delivering more efficient and impactful results in less time.
Experience
2024
Scale AI
Prompt Engineer
I collaborate with cross-functional teams to provide human feedback for improving large language models (LLMs), focusing on enhancing accuracy and effectiveness. By evaluating AI-generated code, preparing datasets, and staying up-to-date with the latest AI advancements, I contribute to the continuous refinement of model outputs and overall system performance.
2023 - 2024
Horizon Marketing Group
Principal Systems Architect
I led the development of high-impact WordPress sites for diverse clients, utilizing a wide range of programming languages to enhance functionality and user engagement. By ensuring WCAG 2.0 AA compliance, optimizing custom plugins, and integrating Salesforce, I delivered solutions that significantly improved client ROI, user experience, and business processes. Additionally, I developed mobile apps, managed Linux servers, and provided strategic technical guidance to support growth initiatives and achieve high-quality outcomes across all projects.
2015 - 2024
Toptal
Senior WordPress Developer & Solutions Architect
I designed, developed, and launched secure, scalable WordPress websites while ensuring optimal performance and user experience, focusing on conversion rate optimization (CRO) and customer engagement. I provided technology consulting, recommending scalable frameworks like Laravel, developed dynamic web applications with AngularJS and Node.js, and collaborated on data-driven solutions using Python and AWS Cloud Cassandra. Additionally, I created robust e-commerce solutions with BigCommerce's headless architecture, leading to significant ROI improvements, and enhanced client online presence through SEO and social media strategies. My work focused on increasing performance, user engagement, and business outcomes across multiple platforms.