Hello, my name is
Michael Morales
Principal Systems Architect
Digital Strategy Expert
Creator of Hyper Text Markup PHP
(HTMP)
- [email protected]
- 602-845-9348
About me
I am a dedicated Principal Systems Architect and Digital Strategy Expert based in New Mexico, with over 20 years of experience in website and product design.
I specialize in designing visually stunning and highly functional professional websites.
With years of experience in web design, systems architecture, and AI ethics, I am committed to delivering innovative, user-centric solutions. My work spans full-stack development, WordPress expertise, UI/UX design, and cloud infrastructure, with a strong focus on building scalable systems and responsible AI practices. I specialize in creating impactful digital products that integrate the latest technologies, from designing mobile platforms to engineering Large Language Models (LLMs). Throughout my career, I’ve worked on a variety of projects across multiple industries, always ensuring that I offer a range of creative solutions tailored to client needs. I believe in collaboration, innovation, and ethics to craft exceptional user experiences that drive business success in an ever-evolving digital landscape.
I have dedicated much of my career to diverse areas of design, including front-end development, landing pages, email campaigns, and app UI/UX, culminating in my current focus on creating products for mobile platforms. With experience on numerous live projects, I bring practical insights and tailored recommendations to every collaboration. I prioritize a flexible approach, offering a range of creative options so we can work together to find the best solutions that align with your vision and goals.
What I do
UI/UX Design
I craft user interfaces that captivate attention and convey clear messages. Leveraging my expertise in scalable systems, AI ethics, and UI/UX design, I deliver innovative, clean, and user-focused solutions that balance functionality and aesthetics seamlessly. Every design decision is guided by the goal of fostering engagement, usability, and impact.
Web Development
I specialize in creating dynamic, scalable websites tailored to your goals. From in-depth research to seamless development, I ensure every project is crafted with precision, innovation, and a focus on delivering measurable results.
App Development
I design and develop user-friendly mobile apps that captivate audiences and enhance user engagement. By blending cutting-edge design trends with intuitive functionality, I create platforms that leave a lasting impression and drive meaningful connections.
Core Competencies
My Experience
2024
Scale AI
Prompt Engineer
I collaborate with cross-functional teams to provide human feedback for improving large language models (LLMs), focusing on enhancing accuracy and effectiveness. By evaluating AI-generated code, preparing datasets, and staying up-to-date with the latest AI advancements, I contribute to the continuous refinement of model outputs and overall system performance.
2023 - 2024
Horizon Marketing Group
Principal Systems Architect
I led the development of high-impact WordPress sites for diverse clients, utilizing a wide range of programming languages to enhance functionality and user engagement. By ensuring WCAG 2.0 AA compliance, optimizing custom plugins, and integrating Salesforce, I delivered solutions that significantly improved client ROI, user experience, and business processes. Additionally, I developed mobile apps, managed Linux servers, and provided strategic technical guidance to support growth initiatives and achieve high-quality outcomes across all projects.
2015 - 2024
Toptal
Senior WordPress Developer & Solutions Architect
I designed, developed, and launched secure, scalable WordPress websites while ensuring optimal performance and user experience, focusing on conversion rate optimization (CRO) and customer engagement. I provided technology consulting, recommending scalable frameworks like Laravel, developed dynamic web applications with AngularJS and Node.js, and collaborated on data-driven solutions using Python and AWS Cloud Cassandra. Additionally, I created robust e-commerce solutions with BigCommerce's headless architecture, leading to significant ROI improvements, and enhanced client online presence through SEO and social media strategies. My work focused on increasing performance, user engagement, and business outcomes across multiple platforms.
